Toyota Crown V (S80) photos

1974 — 1979 · sedan, wagon, coupe
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About this generation

Launched in 1974, the fifth-generation Crown returned to a conservative, rectangular design, successfully restoring its dominant market position.

Following the polarizing design of its predecessor, the fifth-generation Toyota Crown (S80-S100 series), released in 1974, adopted a strict, conservative, and distinctly formal exterior. Its boxy styling, massive chrome grilles, and straight body lines successfully restored the model's popularity among corporate clients and government fleets. The car continued to utilize a body-on-frame chassis, but engineers introduced four-wheel disc brakes on premium trims and a new 4-speed automatic transmission featuring an overdrive gear.

The engine lineup was dominated by 2.0-liter and 2.6-liter inline-6 engines (later joined by a 2.2-liter unit). In 1978, responding to the global oil crisis, Toyota reintroduced a diesel engine option (a 2.2-liter unit) to the Crown lineup for the first time since the first generation. The fifth generation also pioneered several comfort features, including height-adjustable seats, upgraded audio systems, and sophisticated climate control units.

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