Toyota Crown IV (S60) photos

The fourth-generation Toyota Crown (S60/S70 series) was unveiled in 1971. The model became famous for its radical and highly unconventional design for the era, featuring complex, rounded forms and turn signals integrated into the front bumper. Due to its distinctive appearance, the car earned the unofficial nickname 'Kujira' (Whale) in Japan. It was the first Crown to feature body-colored bumpers on select trims. The platform remained traditional, utilizing a body-on-frame layout and rear-wheel drive.

Under the hood, the Crown offered 4-cylinder and inline-6 gasoline engines ranging from 2.0 to 2.6 liters in displacement. Top-tier versions were equipped with electronic fuel injection and an electronically controlled automatic transmission (EAT). Despite these advanced technological features, the bold styling alienated conservative Japanese buyers—particularly corporate fleet customers—leading to a drop in sales and prompting Toyota to accelerate the development of a more traditional successor.