Toyota Crown I (S10) photos

1955 — 1962 · sedan, wagon, pickup
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About this generation

The first-generation Toyota Crown, introduced in 1955, marked a historic milestone as the first passenger car entirely designed and built in Japan.

The development of the first-generation Toyota Crown (S10) began in 1952, aiming to create a full-fledged passenger car for the domestic market without relying on licensed Western technologies. Debuting in 1955, it featured a body-on-frame construction with independent front suspension and rear leaf springs. Initially, the car was powered by a 1.5-liter Type R gasoline engine producing 48 horsepower, mated to a three-speed manual transmission.

Throughout its production run, the model received several significant updates. In 1958, a more powerful engine was introduced, followed by a 1.9-liter unit and Japan's first passenger car diesel engine in 1960. Alongside the traditional sedan, the lineup included station wagon (Custom) and pickup (Masterline) body styles. The first-generation Crown was a pivotal model for Toyota, proving the company's capability to produce reliable, modern vehicles independently.

News

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Toyota Details 2027 SUV Lineup Changes Headlined by Facelifted Sequoia and Highlander EV
Toyota Details 2027 SUV Lineup Changes Headlined by Facelifted Sequoia and Highlander EV
Toyota has outlined updates across its 2027 SUV range, highlighted by a midcycle refresh for the full-size Sequoia and technical specifications for the upcoming three-row Highlander EV offering up to 320 miles of range.
07.Nov.2026
Toyota Avalon debuts with Crown-inspired design and 15.6-inch touchscreen
Toyota Avalon debuts with Crown-inspired design and 15.6-inch touchscreen
FAW Toyota has rolled out the refreshed Avalon sedan featuring a prominent waterfall grille inspired by the Crown, a redesigned cockpit, and powertrains delivering up to 234 hp.
06.Nov.2026
2026 Toyota RAV4 PHEV GR Sport Wins Wards 10 Best Engines & Propulsion Systems Award
2026 Toyota RAV4 PHEV GR Sport Wins Wards 10 Best Engines & Propulsion Systems Award
The 2026 Toyota RAV4 PHEV GR Sport features a sixth-generation plug-in hybrid system producing 324 hp and a 22.7-kWh liquid-cooled battery pack. Alongside a stiffer, lowered suspension and sharper throttle calibration, the GR Sport variant delivers 48 miles of pure electric range.
03.Nov.2026
Toyota Unveils Five Tracked Snowhunter Concepts at the SEMA Show
Toyota Unveils Five Tracked Snowhunter Concepts at the SEMA Show
Toyota debuted its five-vehicle Snowhunter Concept Family at the SEMA Show in Las Vegas, transforming the 2026 Tundra, Tacoma, 4Runner, Land Cruiser, and Sequoia into winter overlanding rigs. Each vehicle is equipped with white powder-coated snow tracks, a suspension lift kit, Rigid lighting, and dedicated gear storage.
28.Oct.2026