Ford Employs an Approach of Buyers' ''Casting''

Those who think that in order to buy a new GT the appropriate cash amount would suffice, are said to be greatly disappointed, for the U.S. carmaker intends to resort to an application process.

At the beginning of 2016 eager buyers of Ford supercar will have to line up, a Reddit user claims. The unique procedure will discriminate the clients with regard to the duration of their brand loyalty history. In other words, those who own previous models by the carmaker are likely to be chosen over those who decided to join the family of Ford owners. In return, the company promises to enhance the procedure with a customized touch.

Once qualified as approved buyers, the applicants will have the freedom to choose a dealership to their liking. Truth be told, here the American brand implies a process introduced in Italy, a country famous by its exclusive approach to selection of very well-to-do adherents of extra premium rides. It should be mentioned, however, that Ford is unlikely to lose in demand for the new GT as the price approximating the most obvious counterpart of Lamborghini Aventador (£227,145) is a reliable tool for preliminary screening.