Ford Reduces Price of Bronco Raptor by Nearly $10,000

Previously announced at a starting price of $91,930 for the 2025 Ford Bronco Raptor, the off-road beast now boasts a significantly reduced MSRP of $81,990, marking a nearly $10,000 discount.

This price adjustment comes amidst a reorganization of the Bronco's base models. According to a Ford representative speaking to Motor1, the company is "modifying the Bronco Raptor’s pricing to offer customers seeking a four-door option another high-performance choice," following the discontinuation of the Wildtrack trim in favor of the two-door Stroppe as the premier off-road package.

The powertrain of the Raptor features a twin-turbocharged 3.0-liter V6 engine delivering 418 horsepower and 440 pound-feet of torque. While it stands as Ford’s high-performance challenger to the Jeep Wrangler 392, which produces a higher 470 horsepower, the Wrangler commands a price tag exceeding $100,000, making the Raptor a more affordable alternative.

However, not all models in the Bronco range have seen similar price drops. The newly reintroduced 2025 Bronco Base has increased by $1,010, and the Big Bend trim has gone up by $940. Other trims have experienced a modest $100 rise, attributed to an increase in the destination fee from $1,895 to $1,995.

Updated 2025 Ford Bronco Trim Pricing

The following table outlines the new pricing structure alongside the previous prices, including the updated destination fees:

Trim Levels and Pricing

• Base: $40,990 (previously $39,980) – +$1,010
• Big Bend: $43,215 (previously $42,265) – +$950
• Outer Banks: $49,935 (previously $49,835) – +$100
• Heritage Edition: $51,470 (previously $51,370) – +$100
• Badlands: $52,380 (previously $51,990) – +$100
• Stroppe Edition: $77,630 (previously $77,530) – +$100
• Raptor: $81,990 (previously $91,930) – -$9,940