Toyota Prius I (XW10) gallery (1997–2003)

sedan
7
photos
Sep 27, 2005
updated

About this generation

The first generation Toyota Prius (XW10) launched in 1997 was the world's first mass-produced commercial hybrid passenger car. The model achieved widespread global popularity due to its reliability and practicality.

Launched in Japan in December 1997 (NHW10 body code) and globally exported from 2000 (NHW11), the original Prius (XW10) made automotive history. Styled as a compact four-door sedan with a tall roofline and an aerodynamic drag coefficient of Cd=0.30, the vehicle was purpose-engineered to demonstrate the commercial viability of dual-power petrol-electric propulsion systems. Engineers paid meticulous attention to structural body rigidity, minimizing noise, vibration, and harshness levels while enhancing cabin material quality. The refined chassis architecture delivered excellent ride comfort and predictable handling characteristics across both urban streets and high-speed highways.

The inaugural Toyota Hybrid System (THS) combined an Atkinson-cycle 1.5-liter 1NZ-FXE petrol engine (58–72 hp) with an electric motor (40–44 hp) and a high-voltage nickel-metal hydride (NiMH) battery pack. Power delivery was managed via a planetary gear power split device acting as an electronic continuously variable transmission (e-CVT). Average fuel consumption achieved a groundbreaking 4.5–5.0 L/100 km. XW10 production concluded in 2003. High levels of active and passive safety were corroborated by outstanding crash test results and comprehensive driver assistance technologies. Thanks to exceptional mechanical endurance and robust powertrain engineering, this generation earned global acclaim across all major automotive markets.

News

Toyota news

All Toyota news
Toyota Confirms Hydrogen Hilux Pickup With 248-Mile Range
Toyota Confirms Hydrogen Hilux Pickup With 248-Mile Range
Toyota has confirmed that the hydrogen fuel cell Hilux will enter production in 2028, targeting 248 miles of WLTP range and a 5,512-pound towing capacity. Utilizing Mirai-derived technology, the pickup offers a three- to five-minute refueling time for commercial fleets.
18.Sep.2026
Updated Toyota Land Cruiser 300 Debuts With 457-HP Hybrid Powertrain
Updated Toyota Land Cruiser 300 Debuts With 457-HP Hybrid Powertrain
Toyota has introduced the refreshed Land Cruiser 300 featuring a new 457-hp hybrid powertrain borrowed from the Lexus LX 700h. The traditional gas V6 has been dropped, leaving only the hybrid system and a 3.3-liter turbodiesel in the lineup.
18.Sep.2026
Toyota Gazoo Racing Will Field Hydrogen Hilux In 2027 Dakar Rally
Toyota Gazoo Racing Will Field Hydrogen Hilux In 2027 Dakar Rally
Toyota Gazoo Racing has revealed the DKR GR FC Hilux, a hydrogen fuel cell race truck prepared for the Dakar Rally. The vehicle is set to cover approximately 621 miles of special stages in the Dakar Future Mission 1000 class in January 2027.
17.Sep.2026
Power boost: refreshed Toyota Land Cruiser 300 Hybrid revealed
Power boost: refreshed Toyota Land Cruiser 300 Hybrid revealed
The refreshed Toyota Land Cruiser 300 adopts the i-Force Max hybrid powertrain featuring a 3.5-liter twin-turbo V6 paired with an electric motor and a 10-speed automatic transmission. Generating 457 hp and 790 Nm of torque, it stands as the most powerful Land Cruiser in the model's history while preserving a 700 mm water fording capability. The update also adds dual 12.3-inch displays, electric power steering, and upgraded Toyota Safety Sense systems.
02.Sep.2026