Subaru WRX Sees a Sales Rebound After Price Cut

Subaru’s WRX posted a strong April, with sales climbing 52.6% to 1,178 units compared with the same month a year earlier. The jump suggests the model’s refreshed pricing may be helping revive interest.

For 2026, Subaru brought back the base WRX trim and lowered the car’s entry price to $33,690. That makes the new model $5,230 cheaper than the least expensive 2025 WRX Premium, a change that seems to be paying off among shoppers looking for a performance sedan.

Even with the April improvement, the WRX is still behind its pace from last year. Through the first four months of 2026, Subaru has sold 4,680 WRXs, which is 16.4% fewer than the 5,599 delivered during the same period in 2025. Still, the latest numbers are a promising sign as updated vehicles continue reaching dealers.

WRX Sales in Context

The WRX had a difficult 2025, when sales dropped 41.2% to 10,930 units. Subaru said last summer that production had been reduced so factory space in Gunma, Japan, could be devoted to the more profitable Forester. That situation has since changed, with Forester assembly now also taking place in Lafayette, Indiana.

Across the rest of Subaru’s lineup, the Crosstrek set a new April record with 15,667 sales, up 4.9% year over year. The brand also logged its strongest month ever for EV sales, helped by the Trailseeker and Uncharted joining the Solterra.

For 2026, the WRX remains one of the few affordable performance sedans left, and one of the only ones still offered with a manual transmission and all-wheel drive. With the Legacy gone, it is now Subaru’s lone sedan. If this sales momentum continues, the WRX may have a much healthier year ahead.