2026 Subaru Outback Embraces SUV Traits—How Will This Influence Its Pricing?
Redefining the Outback: A Shift Towards SUV Characteristics
The unveiling of the 2026 Subaru Outback marked more than just a fresh model release. Subaru decided to discontinue the entry-level trim that was present in the 2025 Outback, signaling a strategic move towards a more robust SUV identity. This transition has had a notable impact on the vehicle's pricing structure, with the new model starting at an increased price point of $5,030.
Evolution from Wagon to SUV
Since its inception in 1995, the Subaru Outback has sold over 3 million units, establishing itself as a beloved choice for those seeking a versatile vehicle. Traditionally classified as a lifted wagon, the 2026 edition takes a definitive turn towards SUV design with a more squared-off body and proportions that emphasize its utility capabilities. This evolution positions the Outback distinctly within Subaru's lineup, offering standard all-wheel drive to enhance its off-road performance.
Pricing Adjustments Reflect Design Enhancements
The redesign likely contributes to the price increase. Subaru maintains that the entry-level 2026 Outback Premium trim remains competitively priced at $36,445, which is $1,965 higher than the previous year's Premium trim. This trim now stands as the most affordable option compared to last year's base model, which has been phased out. The Prestige continuity with the minimal price hike ensures that consumers still find value in the new lineup. Additionally, the Wilderness trim, tailored for off-road enthusiasts, sees a more substantial price leap of $3,315, bringing its cost to $46,445.
Competitive Landscape: Outback vs. Rivals
Despite the price increase, the 2026 Outback remains more affordable than its primary competitors in the midsize two-row SUV segment. For instance, the base 2025 Jeep Grand Cherokee Laredo with all-wheel drive starts at $40,830, which is $4,385 higher than the Outback Premium. Even without AWD, the Grand Cherokee Laredo at $38,220 still costs $2,385 more than the Outback. The top-tier Grand Cherokee Summit Reserve 4WD is priced at $64,835, significantly higher than the Outback Touring XT priced at $49,445.
Performance and Engine Comparisons
The Grand Cherokee is equipped with a 3.6-liter V-6 engine delivering 293 horsepower and 260 lb-ft of torque, outpacing the Outback's standard 2.5-liter boxer-four engine, which produces 180 horsepower and 178 lb-ft of torque. However, Subaru offers an optional 2.4-liter turbocharged boxer-four engine that generates 260 horsepower and 277 lb-ft of torque, narrowing the performance gap with the Grand Cherokee despite having fewer cylinders.
Cargo and Towing Capabilities
In terms of cargo space, the Grand Cherokee offers more room behind the second row with 37.7 cubic feet compared to the Outback's 34.6 cubic feet. When the rear seats are folded down, the Outback expands to 80.5 cubic feet, surpassing the Grand Cherokee's 70.8 cubic feet. However, for towing, the Outback falls short, offering a maximum of 3,500 pounds, while the Grand Cherokee and Honda Passport can tow up to 6,200 pounds and 5,000 pounds respectively.
Comparing with the Honda Passport
The 2026 Honda Passport RTL starts at $46,200, making it $9,755 more expensive than the Outback Premium. The higher-tier Passport TrailSport Elite Blackout is priced at $55,100, which is $5,655 above the Outback Touring XT. While the Passport boasts a 3.5-liter V-6 engine producing 285 horsepower and 262 lb-ft of torque—slightly outperforming the Outback's turbo option in horsepower—it offers less torque. Additionally, the Passport provides superior cargo capacity, hauling up to 44 cubic feet behind the second row and expanding to 83.8 cubic feet with the seats folded, compared to the Outback's 34.6 and 80.5 cubic feet respectively.
Conclusion: Value Proposition in the SUV Market
The redesigned 2026 Subaru Outback, with its enhanced SUV aesthetics and capabilities, is well-positioned to attract modern SUV buyers. While it commands a higher price than previous models, it remains competitively priced within its segment, especially when compared to other car-based SUVs offering similar off-road features. Subaru's strategic adjustments ensure that the Outback continues to be a strong contender in the midsize SUV market.
2026 Subaru Outback Pricing Overview
Full Lineup Pricing:
- Premium: $36,445 (+$1,965)
- Limited: $43,165 (+$2,025)
- Touring: $46,845 (+$3,145)
- Wilderness: $46,445 (+$3,315)
- Limited XT: $45,815 (+$2,335)
- Touring XT: $49,445 (+$3,295)





