BMW European Offer Fails

One of the most extraordinary offerings BMW has for brand-new-vehicle customers is to take European delivery of their car. What might go wrong with going to Germany to get your brand-new Bimmer at the BMW Welt and running it on the Nurburgring before it will be delivered to America? In reality, that is not so easy.

Unfortunately for one M3 customer, everything went wrong with his recent European Deliver experience, and he’s taken to the Internet to claim his disappointment. M3Post forum client b-thumper ordered a 2013 E92 M3 in Atlantis Blue with Blue deviated stitching and the Customized piano trim. After coming to Germany and checking into his hotel, he came early for his European delivery appointment.

Surprisingly, the BMW has waiting for him wasn’t Atlantis Blue – it was Atlantic Blue. After negotiating with few workers, featuring the person responsible for his European delivery, b-thumper was confronted with the bad news that there was probably an error at the plant in Germany. They offered to repaint the vehicle, but that didn’t sit well for b-thumper who felt a re-painted vehicle wasn’t what he chosen – and paid a premium for.

After waiting a couple of hours back at his hotel, b-thumper was actually provided with an X1 to drive instead of an M3. Barely a suitable substitute, that became all the more obvious on the Nurburgring. Instead of having a sporty coupe to take around the world’s best track, he was stuck with an X1 that he just took one lap in and “was grateful to be off the track ASAP.”

The problem hasn’t been resolved yet and BMW hasn’t offered the customer any sort of refund, except for 2 tickets to the BMW Museum.