Chery photos

The company was founded in 1997 in the city of Wuhu, Anhui province, which became an important point on the country's industrialization map. Over the years of its activity, it has managed to build a powerful production system, which for a long time allowed it to remain the largest exporter of passenger cars from China. Thanks to an aggressive strategy for entering foreign markets, the brand became recognizable in many regions, offering customers a combination of modern technology and affordability, which allowed it to quickly increase sales volumes and form an extensive dealer network in different parts of the world.

An important tool for market expansion was the strategy of creating a multi-level portfolio, which included specialized sub-brands. Each division, including Exeed, Jetour, Omoda, and Jaecoo, is focused on its own unique target audience, whether they are fans of premium comfort or young people looking for stylish and technological solutions. This approach allows it to cover the entire spectrum of the modern buyer's needs, from budget solutions to status SUVs. Constant updating of the model range and the desire to adapt to the specifics of different countries make the company a key player, shaping the international image of modern China.

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