2013-10-01 11:39:46

Nissan Cooperates Particularly With Apple iTunes Radio

Nissan has reported about an exclusive automotive cooperation with Apple. The 2014 Rogue, Versa Note and Leaf will be the first models from the Japanese company to receive iTunes Radio materials.

“We believe iTunes Radio is an integral part of our new model launches and ‘big moments,’ riding the wave of interest and usage of this thrilling new service to maximize exposure of Nissan’s fresh vehicles,” informed Nissan marketing executive Jon Brancheau.

The first-year cooperation between Nissan and Apple’s iAd on iTunes Radio will include special content across various Apple devices featuring Apple TV, iPhone, iPad, iPod Touch and Mac. The Japanese company will also be making “newsworthy moments” content to support the release of the fresh 2014 Nissan Rogue and the approaching Nissan Heisman House Tour.

“We’re also including iAd on iTunes Radio as a critical platform to support future campaigns, such as our college football and Heisman Trophy Tour initiatives. It’s a right way for Nissan to receive the right audiences in the right places,” he told.

Nissan is nowadays taking reservations for the brand-new Rogue which will reach Nissan dealers nationwide this fall.