2016-02-17 13:55:14

''iPerformance'' Branding for BMW Plug-in Hybrids

BMW wants all its future plug-in hybrids to feature “iPerformance” branding.

This moniker will be used since this July. The plug-in hybrid versions of the latest BMW 7 Series (such as the 740 iPerformance) will be the first ones to wear it. The German producer assures that the new model designation indicates the transfer of technology from BMW I to the BMW core brand. The transfer of technical expertise on battery cells, electric motors and electronic control systems is included.

The iPerformance offerings will have the BMW i logo on their front fenders together with BMW i-style blue details in the kidney enclosure and wheel hubs. You will find an eDrive logo placed on the C-pillar. Clients will be glad to use the BMW i 360° ELECTRIC range of products and services with the BMW i Wallbox among them.

The company will present the iPerformance vehicle designation at this year’s Motor Show in Geneva along with the 740e iPerformance. The latest BMW M760Li, the BMW i8 ProtonicRed Edition and the BMW M2 will join it in Switzerland.

Photos in the catalog

7-series — 901 photos

More news

Next-Gen BMW 3 Series: 443-HP M350 xDrive with Drift Mode

BMW has revealed the upcoming next-generation 3 Series sports sedan, headlined by the new M350 xDrive that replaces the previous M340i. Powered by a mild-hybrid 3.0-liter turbocharged inline-six delivering 443 hp, it hits 100 km/h in 4.1 seconds and introduces a rear-wheel-drive 'Drift Moment' mode. The sports sedan retains internal combustion engines on the CLAR platform alongside a futuristic interior equipped with a 17.9-inch touchscreen and Panoramic Vision projection.

08.Sep.2026

Next-Gen Electric BMW M3: Quad Motors and Simulated Performance Stages

BMW M is developing its first all-electric performance flagship based on the Neue Klasse architecture, featuring a quad-motor powertrain and paddle-controlled performance stages. The sports sedan introduces a distinctive turbine-like acoustic signature and returns to sleek, horizontally oriented illuminated kidney grilles inspired by classic heritage models.

03.Sep.2026

BMW Begins Building the i3 Sedan in Munich

Production of the BMW i3 has officially kicked off at the Munich plant, representing a key Neue Klasse manufacturing step and reinforcing the factory’s transition to an all-electric lineup.

08.Aug.2026

BMW’s Electric M3 Will Eclipse the Gas Version, But BMW M Says Enough Is Enough

The electric M3 could theoretically reach 1,000 horsepower, but BMW M’s chief says that kind of output would be unnecessary.

17.Jul.2026

BMW Moves Up i3 Ordering as Interest Surges Ahead of Schedule

For now, buyers can only choose the feature-rich First Edition, while a less expensive trim is set to join later.

21.Jun.2026

BMW Enhances 7 Series with Major Interior Revamp and Extended Electric Range

The refreshed 7 Series now begins at $101,350 for the rear-wheel-drive 740, marking just a $500 price increase over the previous model.

24.Apr.2026

BMW news BMW 7-series news