Mazda CEO Clearly Drives the RX out the Range

All previous reports telling about an innovated Mazda RX were deceitful, since the automaker’s director states there’s no such scheme.

Automotive News revealed that Masamichi Kogai, Mazda’s CEO stated that the automaker will concentrate on enhancing the wide range of SKYACTIV technologies instead of spending money on a new RX offering. He specified that Mazda’s range is almost widened to the biggest extend now. Therefore, as a substitute for creating additory variants, the company will improve the current offerings.

The company’s CEO wants to earn profit from more actual variants selling in considerable volumes instead of bringing low-volume expensive offerings. The automaker’s CEO clearly explained that they do not see the RX in their future product scheme.

Though this decision is quite reasonable, some will not admit it saying that all automakers need a halo vehicle which will create an image boosting sales of lesser variants in the issue.