Geely photos

Founded in 1986, the company went from a local enterprise to a giant that began producing its own vehicles in 1997. Today, the organization's headquarters is based in Hangzhou, from where strategic management of many assets around the world is carried out. A major milestone in development was the 2010 deal when the corporation acquired the famous Swedish company Volvo Cars. This move provided access to advanced European safety technologies and engineering expertise, which formed the basis for further development and joint projects, significantly changing the brand's perception on the international stage.

The structure of the current holding includes an impressive portfolio covering various classes and price categories. Under Geely's control are brands such as Lotus, Polestar, Zeekr, and Lynk & Co, each occupying its own niche, from sports cars to premium electric vehicles. In addition, the company owns a significant stake in Malaysia's Proton, which strengthens its position in emerging markets. Such a diversification strategy has turned the group into one of the most influential players in the global industry, capable of competing with historical automotive titans thanks to its flexibility and access to global resources.

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