White Stays to be the Most Favored Vehicle Paint
White color maintains to increase in popularity and is once again the most popular paint for new cars.
Increasing 3 % this year, exactly one quarter of all new vehicles will be painted white in 2013 according to the freshest report by the worldwide paint experts at PPG Industries. Helping grow white’s supremacy, it is also the number one paint choice in the Asia Pacific market, making up slightly more than the worldwide average at 26 % of cars sold there.
2nd place is a tie between silver and black which both took 18 % of the market, followed by gray, red, “natural hues”, blue and green, all of which kept their popularity in the annual PPG study.
“While white stays to be the most dominant choice in vehicle paint, we notice increase in the variety of whites being offered to customers,” informed Jane E. Harrington, PPG manager, paint styling, automotive OEM coatings. “Vehicle manufacturers are searching ways to create variations of white, silver, black and gray that are specific to their brands and that complement various car types. Distinct effects such as micas, glass flakes, fine bright aluminum and hue-shifting pigments help them reach this.”
According to PPG data and market analysis, Harrington hopes to see increase in the number of blue vehicles being offered in 2014.