Ram CEO Vows New Dakota Will Deliver True Truck Performance

Ram is gearing up to enter the competitive mid-size pickup truck market with its upcoming Dakota model, slated for production next year. According to CEO Tim Kuniskis, the new Dakota will embody genuine truck qualities, balancing toughness with a more accessible size.

In a recent conversation with The Drive, Kuniskis emphasized that the Dakota must not stray from the core attributes of a light-duty truck. He stated, "It has to be a real truck with true capability, just a bit smaller and easier to get into." However, specific details about the powertrain remain under wraps, with the CEO hinting that a V8 engine might not be necessary.

It is anticipated that the Dakota will offer a selection of four- and six-cylinder gasoline engines, along with a likely hybrid variant. Kuniskis mentioned keeping an eye on the Jeep Cherokee’s innovative Stellantis hybrid system, which features a 1.6-liter four-cylinder engine paired with a two-motor continuously variable transmission.

Designed with the U.S. market in mind, the Dakota will be positioned below Ram’s 1500 model and will directly challenge well-established contenders such as the Toyota Tacoma, Ford Ranger, and Chevrolet Colorado, which typically start around the mid-$30,000 price range.

For Ram to make a mark in this segment, the Dakota must deliver authentic truck performance and capabilities. The Toyota Tacoma’s stronghold in the market reflects its proven capabilities, so Ram faces the challenge of making the Dakota distinct and competitive.