Lexus LS Evolves into a 6-Wheeled Van with Innovative Design
Ahead of the 2025 Japan Mobility Show, formerly known as the Tokyo Auto Show, Toyota has revealed exciting plans for its upcoming displays. A standout announcement is the new Lexus LS Concept, signaling a major shift for the iconic model.
The 'LS' label has long been associated with Lexus's elongated and exceptionally luxurious sedans. However, this nameplate is set to be discontinued after the 2026 model year, following a series of Heritage Editions. In a bold move, Toyota is reimagining the LS as a six-wheeled van, marking a significant departure from its traditional sedan roots.
Unveiling the LS Concept
Though the LS Concept was only briefly showcased during a livestream, it has already stirred conversation among enthusiasts. Fans were surprised to see the LS name reappear so soon, especially on a vehicle vastly different from the usual luxury sedan. Accompanying the reveal was a simulated text conversation between Akio Toyoda, CEO of Toyota, and Takashi Watanabe, President of Lexus. In the exchange, Watanabe proposes a new three-row battery electric vehicle (BEV), to which Toyoda responds: “Reimagining the LS as a BEV chauffeur vehicle could establish a new cornerstone for the Lexus brand, presenting a concept unlike anything seen before.”
While details remain sparse, early glimpses of the LS Concept feature its unconventional wheels, minivan-style sliding doors, and three rows of captain’s chairs, highlighting its radical design.
Toyota's Strategic Transformation
This innovative concept is part of Toyota Motor Company's broader strategy to reinvent its brand presence, set to launch at the 2025 Japan Mobility Show. Notably, Lexus will continue to serve as a global luxury brand but will no longer lead in the realm of extreme luxury. Instead, the Century brand will take on this role, expanding beyond its traditional status as a formal luxury sedan exclusive to Japan to compete with prestigious brands like Bentley and Rolls-Royce.
Regarding the LS Concept, it won't be Lexus's first foray into the high-end minivan market—the brand already offers the acclaimed LM—but it promises to be the most daring and unique addition to their lineup.
