Most Of American Dealers Are Offered Buyouts From Cadillac

Cadillac’s Project Pinnacle starts off this January.

The company offers buyouts to 400 of the smaller dealers located in America. Actually, this is 43% of the company’s dealer network within the U.S. However, they account just 9% of the automaker’s sales.

The producer’s boss says that this will be a long and challenging trip for brave-hearted.

Some dealers will be offered $180,000 to give up from the franchise. The boss says that the offers start at $100,000 and their median value is about $120,000. It will be necessary to decide until November 21 for the franchise owners if they want a buyout.

During last week, 474 dealers have enrolled the project.