Suspension of Chevrolet Bolt Trademark Application
General Motors wants to trademark the name “Bolt” for their coming-soon electric vehicle for the second time. The application is under suspension.
The automaker revealed the Bolt Concept at the 2015 International Car Show in North America. GM says that the car will have a driving range of almost 200 miles. It will cost nearly $30,000. Although, the producer had some troubles when it tried to protect the name prepared for the petite electric vehicle. The U.S. Patent and Trademark Office has suspended the company’s application for the name sometime earlier in 2015. This happened because Yamaha already has this trademark and uses it for motorcycles and their structural parts. Yamaha and General Motors agreed that GM can proceed for the fact that Bolt Custom, a Fort Wayne, Ind.-based company applied to protect the name under consideration before General Motors did. The company develops custom sleeper cab for tractor trailers.
Earlier reports have revealed the timelines. The automaker will be targeting a launch for its new vehicle in 16 months. Even it happens so that the producer will have to hold the timeline back, the Bolt will still be launched for sale earlier than the Tesla Model III. This model is supposed to be sold for almost the same price and offer similar driving range.
A representative from GM had no opportunity to comment on this issue. Brian Callan, the owner of Bolt Custom Trucks, assured in a phone conversation that he did not know about the pending application of his company which may prevent GM from receiving the name.
