Arriving in 2010, the F10 generation brought back traditional executive proportions with a long hood, short overhangs, and a confident front grille designed by Jacek Fröhlich. Alongside the traditional sedan and Touring wagon, the lineup welcomed the fastback Gran Turismo (F07), catering to long-distance luxury travel with elevated seating.

Under the skin, turbocharging replaced naturally aspirated engines across most variants, paired with smooth eight-speed automatic transmissions. The F10 prioritized effortless cruising, sophisticated driver-assistance systems, and supreme cabin acoustic isolation, offering a serene environment for high-mileage drivers.