2016 Super Bowl Ad Presents Toyota Prius as a 'Badass'

The Toyota Prius has gone “badass.”

The Japanese producer is trying to commercialise the vehicle at the 2016 Super Bowl. The advertisement was named “Heck on Wheels” is 90 minutes long. This is kind of a teaser that was created in order to highlight the unexpected details of the innovated Prius. The advertisement starts calmly, but then it comically changes the eco-friendly hybrid vehicle to a road-conquering sports monster with a mundane nine-to five behind the wheel.

The in-game advertisement will also be 90 seconds long. We expect it to be a new creative, not a retooled variant of the teaser. Toyota will boast a Twitter tie-in. Viewers can use the hashtag #GoPriusGo in order to have their message featured in a “live commercial” that will be shown among the other automaker’s post-game spots.