Mercedes EQ Models Get Big Price Cuts

Mercedes-Benz made a bold move into EVs with the EQE and EQS in sedan and SUV forms. Their sleek, aerodynamic design was a sharp departure from the brand's traditional cars. Customers, however, did not embrace the change, and Mercedes is now adjusting its EV strategy, starting with the new electric CLA, which shares its platform with the gasoline version. For now, buyers can take advantage of lower prices on EQ models.

CarBuzz pointed us to a since-deleted TikTok video in which a Mercedes-Benz dealership employee reported significant price cuts on 2026 EQ models. A Mercedes-Benz spokesperson confirmed the new pricing for the EQ lineup (except the EQB, which is based on the gasoline GLB). Here is a comparison of 2026 and 2025 prices, including the $1,150 destination charge:

Model | 2026 price | 2025 price
EQE Sedan | $66,100 | $76,050
EQE SUV | $66,100 | $79,050
EQS Sedan | $101,400 | $105,550
EQS SUV | $91,100 | $106,400

The discounts are substantial, especially on the SUVs, which are built at the Mercedes-Benz plant in Tuscaloosa, Alabama. It is worth noting, however, that production of all four models for the US market will be paused. A Mercedes spokesperson told Motor1 that production of the EQE and EQS for the US will stop on September 1, and it is not yet known when (or whether) it will resume.

"Mercedes-Benz follows a "local for local" approach, with more than 30 plants worldwide, including in Alabama and South Carolina. We continuously optimize our production network and use its flexibility to respond quickly to market conditions," the spokesperson said. "Please understand that for competitive reasons we cannot give exact dates for resuming production. We will provide more information when available."

The Future of Mercedes EVs

As our colleagues at InsideEVs note, the federal EV tax credit ends on September 30, and the US government has effectively ended the Corporate Average Fuel Economy (CAFE) standards. Even so, Mercedes has many new EVs planned. The CLA is already on sale in Europe and will soon arrive in the US, and a high-performance AMG four-door and an electric version of the popular GLC are on the way.

Price and Residual Value

Despite the significant price cuts on 2026 EQ models, they are now roughly in line with their gasoline counterparts. Still, it is hard to call them a real bargain. EQ models depreciate heavily, and used EQS sedans, for example, can be found for far less, around $40,000. So even with MSRPs cut by $10,000 or more, buyers may still face significant losses.

In addition, unsold 2025 EQ models remain on dealer lots, and despite their higher MSRPs, dealers can be expected to offer extra discounts to move them.