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About WEY
WEY, the premium arm of Great Wall Motor, redefines the luxury SUV market by combining sophisticated design, hybrid innovation, and cutting-edge intelligent technologies.
The automotive brand WEY was established in 2016 by Great Wall Motor to enter the premium vehicle market. It was named directly after the company's founder and chairman, Jack Wey (Wei Jianjun). This marked the first time in Chinese automotive history that a brand was named after its creator. The brand's distinctive logo was inspired by the iconic central watchtower of Baoding, the founder's hometown.
WEY is positioned as an accessible luxury brand, delivering high-end comfort and advanced features at competitive price points. Unlike Great Wall Motor's mass-market brands like Haval, WEY focuses on sophisticated buyers seeking refined experiences. The vehicles feature superior soundproofing, top-tier interior materials, and rich standard equipment packages. The primary brand focus lies in artificial intelligence, ultimate safety, and personalized driving comfort.
The current lineup centers around high-tech plug-in hybrid SUVs and premium multi-purpose vehicles. Key models include the Coffee series SUVs, such as the flagship WEY 05 (Latte) and WEY Free (Mocha), known for their sleek aesthetics. The lineup is further complemented by the luxury WEY Gaoshan MPV, designed for high-end family and business travel. Each vehicle offers an immersive digital cockpit and top-grade convenience features.
The technological backbone of WEY is the proprietary L.E.M.O.N. DHT hybrid drivetrain platform developed by Great Wall Motor. This architecture pairs a turbocharged petrol engine with dual electric motors for smooth performance and exceptional range. The vehicles utilize intelligent electric four-wheel-drive systems and AI-powered infotainment hubs. An extensive suite of active safety sensors and driver-assist capabilities ensures maximum road safety.
In its home market of China, WEY has established a strong reputation as a pioneer in intelligent hybrid luxury SUVs. The brand is actively expanding its global footprint, exporting vehicles to Europe, the Middle East, and CIS markets. In Europe, models like the WEY 05 achieved top five-star safety ratings in rigorous Euro NCAP testing. WEY continues to build its global presence as a modern, technology-driven premium automaker.
