Tesla CEO Comes to Texas and Negotiates About Electric Vehicle

Tesla CEO Elon Musk spent a day in Texas advancing that the electric car brand be allowed to sell its products directly to the customers.

Current Texas law forbids cars being sold directly to the public, preventing Tesla’s sales tactics. Musk announced today that if the laws are changed, Texas will surely become the brand’s second largest market, behind California. Musk considers Tesla selling between 1,500 and 2,000 Vehicle S sedans in Texas in 2014 if discharge is granted.

“The possibility to sell cars via Tesla stores is important for comfortable transportation and is the best way a new electric vehicle company has of succeeding,” he informed.

While it might seem colossal to advocate that Tesla’s stores, specifically, are important to sustainable transportation overall, it makes sense that cutting costs via the maker’s storefront business model would help it to stay alive. Startup auto brands almost never succeed, but Tesla seems to be going well so far.

The biggest part of that is its sales strategy. Tesla doesn’t really keep a stock of cars to sell, but constructs them as they are ordered. At this time, there are a lot of orders and a long waiting period to get one.

Not only that, but the automaker seems to have a knack for constructing interesting models — something Musk repeated today in Texas by bringing up his aim to eventually offer an electric vehicle. While conservators might meet the thought of an electric vehicle with disagreement, Musk informs that the project could offer better towing and load capacity than the current similar sized vehicles.