Jeep Unveils Vibrant New Hue Named Joose

Jeep continues to expand its bold color selection with the introduction of Joose, following closely on the heels of their recently released Mojito! shade. True to Jeep's pattern, the name Joose features an unconventional spelling, complementing their eclectic color lineup.

Joose is categorized as an intense orange, presenting a rich and deep tone rather than an overly bright one. This new color celebrates April 4th, aligning the date with the 4x4 theme, effectively making it the unofficial day for 4x4 enthusiasts.

Statement from Jeep Leadership

Bob Broderdorf, Jeep's CEO, commented, “Jeep stands out in the crowded SUV market by offering distinctive, limited-edition colors. Joose allows our customers to showcase their unique style, whether they're cruising through urban environments or tackling rugged terrains.”

Expanding the Color Range

Joose joins a series of vibrant colors Jeep has introduced in recent years, including Tuscadero (a shade of pink) and Bikini, a striking teal. Prior to Joose, Jeep also launched Punk'n, an exceptionally bright orange.

Availability and Pricing

The Joose color option is available for all 2025 Gladiator models and most Wrangler trims. Interestingly, Jeep's online configurator lists Joose across all trims, including models like the Willys '41, typically restricted to olive drab green. The addition of Joose comes at an extra cost of $895. However, it's exclusive to the Wrangler and Gladiator, and not available for the Grand Cherokee.