See California T Deserto Rosso from Ferrari

Ferrari is honouring the traditions of the Middle East. The company has released a video shot in the deserts near the Liwa Oasis.

The Prancing Horse is marketing many cars in the Middle East. That is why we are not surprised at the automaker’s decision to promote the area with the help of a video. The clip showcases two California T offerings.”Deserto Rosso” means “red Desert” (Italian). This name hints not only at the signature paint of the automaker, but also at the crimson dunes of the deepest deserts in Arabia.

The footage was shot in a place that has some of the highest dunes around the globe. The California Ts can be seen riding through the “Empty Quarter”. This area is known as the “Rub” al Khali locally. The automaker insisted on choosing the vehicles under consideration for this video as they are sportive, exclusive, innovated and elegant. According to Ferrari, when combined with sublime diversity and breathtaking beauty of the desert, the vehicles are even more gorgeous.

The California switched to turbocharging several years ago. An innovated Handling Speciale pack was launched last week. This is the company’s most recent update. It gives special calibrations to the suspension, some cosmetic styling and a new exhaust set-up. You will see it in a month at the Motor Show held in Geneva.