A New ''Exceed'' Trim Level for Buick Trademark

The Buick family could be refilled with a range of ‘Exceed’ badged cars if General Motors’ new patent filing if General Motors’ latest patent filing denotes the future.

General Motors has left the “Exceed” badge, the Encore Exceed and Lacrosse Exceed names to itself. This fact suggests that an innovated line-up of Exceed cars is being created. The company did not share the details, but we assume that Exceed probably means a high-end package related to the Denali line-up of GMC models.

The manufacturer also gained the name “Essence”. This name could be brought back to honour the Buick Park Avenue Essence Concept presented in 1989.

The rest of the range will probably follow the example.