2013-07-19 12:21:24

Mercedes Won't Win U.S. Luxury Competition: CEO

In the race to win the U.S. top luxury title, Mercedes-Benz has all but gave up in the race, admitting that it won’t take part in any games to attempt to be on the top.

The German brand’s CEO informed there’s a good chance it won’t top BMW for the U.S. luxury sales crown, and that he’s OK with that. For the previous 2 years, BMW has taken the crown even though Mercedes had more car registrations. Of course the companies prefer to point fingers at one another for “cheating” in order to reach top sales for the year, and Mercedes-Benz’s CEO doesn’t intend to take part this year.

U.S. deliveries for Mercedes through June are at 141,950, while BMW is at 140,431. Both companies have experienced growth this year in deliveries.