Kia has registered with KIPRIS's new brand logo, which will soon replace the current company logo.
Motor1 informs you that the new logo is connected letters that can be created in black or white. Kia used symbols with a similar style in the electric concept Imagined by Kia 2019. This prototype was designed to give an idea about the future cars of the concern.
Perhaps such a badge will receive future "green" Kia cars, which will be provided with hybrid and electric installations. By the way, the company is already selling some cars under individual logo. For example, in their homeland, Stinger liftback has the "E" logo, and the new generation Mohave flagship has a separate unique logo.