Certain automakers will miss the motor show held in Frankfurt in 2017. They shift their investments from the common product showcases.
According to the reports, certain brands feel it is too hard to justify the massive sums of money that are needed for a major auto show. They choose to visit more interactive events, for example, the Goodwoood Festival of Speed.
Volvo, Fiat, Nissan and Jeep are among those producers. Other companies, such as DS, Peugeot, Infiniti, Alfa Romeo and Mitsubishi also refused from taking part in the show.
Besides, more clients can search everything on the Web nowadays.
Meanwhile Renault spent almost 1 million pounds when it was estimated this March that Goodwood set ups for producers offer almost 3 times less than for a major auto event.