Cadillac is going to open a coffee shop on the ground floor of its office in NY.
The coffee shop received the name “Cadillac House”. This retail boutique also has an art gallery in the 12,000-square-foot space. The coffee shop will open on June 2. The American producer is said to have been working on the multimillion-dollar project for a year and a half.
The new offering is not supposed to attract client in the office to purchase vehicles. The automaker is trying to tell customers what they should feel from the brand.
The producer is collaborating with Visionaire, a creative firm and magazine, in order to curate an exhibit held at the coffee shop each quarter. Meanwhile Timo Wiland, a fashion brand, will sell clothes in a pop-up shop. 12:29 has scented Lady Gaga’s and Rodarte’s shows. Now it will develop a Cadillac fragrance for the place. NY’s Joe Coffee will be a provider of the loved drink.
Geoffrey Lillemon, the mastermind behind Beyonce’s and Mile Cyrus’s world tours, will be the first guest artist.